We can’t fix a problem until we understand it.

Paper vs plastic? Packaging vs convenience and spoilage? Cost vs potency? We need clarity.

Why is the environmental impact of the various products and services in western lifestyle so ambiguous? A study needs to be done which rates the environmental impact of every product or activity. 1 to 10. It needs to include every factor- Raw material to shipping packaging usage popularity and consequences after disposal.

Can it be that environmental issues regarding consumer choices are intentionally muddled and ambiguous ?

Where and how do we prioritize ?

Which brings us back to…

We can’t fix a problem until we understand it.

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